How to Turn Videos into Clips: A Step-by-Step Guide for Creators. Learn how to turn videos into clips easily! Follow this simple, step-by-step guide designed for creators & enhance your content today!

Purchase From Official

Transforming Full-Length Videos into Engaging Clips: A Complete Manual for Creators

Understanding the Concept: Transforming Full-Length Videos into Clips

This process involves extracting short segments from longer videos. It enables creators to highlight key moments efficiently. Clip creation enhances viewer engagement & provides sharable content. Many platforms cater to this need, allowing easy editing tools. Whether for social media or promotional material, clips are essential for creators.

A Historical Overview of Video Clipping Practices

Steps for Effectively Creating Video Clips

Follow this process to create high-quality clips:

1. Select the video you wish to edit.
2. Use reliable video editing software. Popular choices include Adobe Premiere Pro & iMovie.
3. Identify key moments for extraction.
4. Set the start & end points for your clip.
5. Apply any necessary edits or enhancements.
6. Export the final clip in desired format.
7. Share your clip on platforms or websites.

The Advantages of Producing Clips from Original Videos

Creating clips offers numerous benefits:

• Increases audience engagement through captivating highlights.
• Enhances shareability across social media platforms.
• Allows targeted marketing for specific demographics.
• Improves content exposure with shorter viewing times.
• Encourages viewers to watch the full-length version.

Navigating Challenges in Video Clipping & Their Solutions

Several challenges may arise during video clipping:

• Quality loss may occur during export. Use high-definition formats.
• Editing software can be complex. Explore user-friendly alternatives.
• Legal issues arise from copyrighted material. Seek permission or use original content.
• Audience targeting can be tricky. Analyze viewer preferences through insights.

Anticipating Future Trends in Video Clipping Techniques

Emerging trends are shaping the future of video clipping:

• Artificial Intelligence will streamline editing processes.
• Integration of real-time editing will evolve significantly.
• Increased demand for vertical videos for mobile platforms.
• Cross-platform integration will facilitate wider distribution.
• Interactive elements may enhance viewer engagement in clips.

 

Understanding the Importance of Clips for Creators

Creators increasingly rely on clips to engage audiences. Shorter videos improve viewership & retention rates. By focusing on key moments, creators capture attention effectively.

The rise of social media demands concise content. Clips maximize impact by delivering messages quickly. Formulating compelling clips is essential in the current digital landscape.

Measuring the value of video clips leads to better content strategies. Testimonials from creators show increased engagement. Clips facilitate connections with audiences across various platforms.

Necessary Tools for Creating Video Clips

Before diving into clip creation, gather the right tools. Various software options cater to different needs. Video editing software remains fundamental for creators.

Consider tools like Adobe Premiere Pro for professional needs. Free options like iMovie or Shotcut also function well. Choose tools according to your experience level & budget.

And another thing, online platforms simplify the clip-making process. Websites like Kapwing & Clideo allow quick edits. Familiarize yourself with these tools to maximize productivity.

Choosing the Right Segment to Clip

Selecting the right segment is crucial for effective clips. Identify key moments within the video that capture attention. Ask yourself which part conveys the strongest message.

Develop an understanding of your audience’s preferences. Analyze engagement metrics from past videos to make informed decisions. The clips should resonate with viewers & encourage sharing.

Utilizing timestamps can streamline the selection process. Create a list of potential segments while watching the video. Collect notes on what stands out to simplify future editing.

Step-by-Step Process of Creating Clips

Follow a structured process to create compelling clips. Start by importing the full video into your chosen software. Familiarize yourself with the interface for smoother editing.

Look for the segments identified in previous steps. Use the trimming tools to select & cut these moments. Ensure smooth transitions between cuts to enhance viewing experience.

Apply filters or effects if desired, but avoid overdoing it. The focus should remain on the content of the clip. Once satisfied with the edits, export the clip in a suitable format.

Editing Techniques to Enhance Clips

Good editing techniques can significantly improve video clips. Start by adjusting audio levels to ensure clarity. Even if the visuals are stunning, poor audio can ruin the experience.

Incorporate graphics or captions where necessary. This helps highlight key points & keeps viewers engaged. Annotations can guide the viewer’s attention toward important details.

Consider pacing when editing the clips. Quick cuts can evoke excitement, while slower transitions create tension. Balance the rhythm according to the desired emotional response.

Utilizing Thumbnails & Titles for Clips

Thumbnails play a vital role in attracting viewers. A compelling thumbnail encourages clicks & views. Use bold images & text in your thumbnails for maximum impact.

Equally important, the title should be clear & engaging. Combine relevant keywords with creativity. This aids in SEO efforts & ensures discoverability.

Test different thumbnails & titles to gauge effectiveness. Use analytics to track performance metrics. Continuously optimizing these elements can lead to better outcomes.

Sharing Clips on Social Media Platforms

Selecting the right platforms for sharing clips maximizes audience reach. Platforms like Instagram, Twitter, & TikTok favor short video formats. Tailor your clips to meet the specifications of each platform.

Scheduling posts can enhance visibility. Utilize social media management tools for better organization. Timing your posts according to when your audience is most active can yield significant results.

Engage with your audience through comments & messages. Building community fosters a loyal following. Encourage viewers to share clips with their networks for organic growth.

Analyzing Performance of Video Clips

Regularly analyzing clip performance is crucial for improvement. Utilize analytics tools to track engagement metrics. Focus on views, shares, & audience retention as key performance indicators.

Understanding audience behavior can provide invaluable insights. Identify which clips resonate most & adapt your strategy accordingly. Use this data to refine future clips & overall content strategy.

Consider A/B testing different clips to determine effectiveness. Adjust factors such as length, thumbnails, & titles. Continuous experimentation leads to greater success in reaching audiences.

Adapting Clips for Different Cultures & Audiences

Cultural sensitivity is essential in global content creation. Adapting clips to various cultures can boost engagement significantly. Research & respect cultural differences when making edits.

Consider language barriers as well. Use subtitles or language-specific captions. This ensures that the content is accessible to diverse audiences.

Incorporating local trends can also enhance relatability. Use current topics or memes relevant to specific demographics. Customizing content based on audience preferences fosters deeper connections.

Maximizing Engagement with Call-to-Actions

Implementing effective call-to-actions (CTAs) can boost engagement. Encourage viewers to like, comment, & share your clips. Position CTAs strategically within or at the end of the clip.

Make CTAs clear & compelling to provoke action. Use phrases like “Share this with friends” or “Comment your thoughts.” This invites viewers to become active participants in the conversation.

Evaluate the effectiveness of CTAs through analytics. Compare clips with & without CTAs to determine impact. Constantly evolving your approach can yield better interaction rates.

Exploring Creative Editing Styles for Clips

Experimenting with creative editing styles can set you apart. Unique transitions & effects can make clips more memorable. Explore different visual strategies to capture attention.

Consider incorporating slow-motion or time-lapse elements. These techniques can add artistic flair to your clips. Ensure that any special effects serve the content instead of distracting from it.

Utilize storytelling techniques, even in short clips. Create a beginning, middle, & end to keep viewers engaged. Building a narrative can foster emotional connections with the audience.

Collaborating with Other Creators to Enhance Clips

Collaborations with other creators can lead to unique clips. Working together allows for sharing diverse audiences. Explore partnerships to widen your reach.

Determine creators who align well with your brand. Discuss potential collaboration ideas that resonate with both audiences. This mutual partnership can enhance clip quality & viewership.

Cross-promote each other’s content through clips. Share snippets on both channels for maximum exposure. Collaboration amplifies impact & drives engagement across platforms.

Making the Most of User-Generated Content

Incorporating user-generated content can add authenticity. Encourage your audience to create & share clips using your content. Showcase these submissions to build community & loyalty.

Establishing clear guidelines for submissions is critical. Make it easy for your audience to contribute. Provide themes or challenges that stimulate creativity & relevance.

Highlighting user-generated clips fosters a sense of belonging. This engagement encourages others to participate as well. Building a community boosts overall engagement with your content.

Importing Media for Clip Creation

Importing media is the first step in clip creation. Ensure all necessary files are organized & accessible. Gather raw footage, audio, & images to facilitate a seamless process.

Utilize designated folders for different projects. This approach prevents confusion over materials. Having everything sorted saves time & enhances productivity.

Familiarize yourself with media importing methods on the software you’re using. Each platform has its specific procedures. Mastering this process minimizes frustration during editing.

Export Settings for Optimal Quality

Choosing the right export settings ensures quality clips. Select appropriate resolutions based on your desired platforms. Higher resolutions may be suitable for YouTube, while lower ones work for social media.

Consider file formats carefully. MP4 is widely supported across platforms. Ensure that your clips are compatible with the intended distribution channels.

Test export options to determine the best quality. Experiment with different settings to achieve optimal clarity. Regularly updating your knowledge of export settings helps maintain quality standards.

Creative Ideas for Repurposing Clips

Repurposing clips can extend their lifespan significantly. Use snippets from existing videos to create new content. This strategy maximizes resources & saves production time.

Consider creating highlight reels or compilations. These can showcase your best clips in one video. Recurring themes or trends can attract new audiences.

Transform clips for various platforms as well. Tailor short versions for Instagram & extended formats for YouTube. Diversification enhances visibility across multiple channels.

• Highlight reels for social media engagement
• Clips with voiceovers for additional context
• Transformation of longer content into series
• Behind-the-scenes clips to engage audiences
• Educational clips that focus on specific topics

Leveraging Trends in Clip Creation

Staying updated on trends can enhance clip success. Monitor popular content on social media platforms for inspiration. Emulating viral trends helps capture audience attention.

Utilize trending sounds or challenges in your clips. These elements can significantly increase engagement. Ensure alignment with your brand values to maintain authenticity.

Regularly revisiting analytics helps identify successful trends. Track patterns in what audiences love to see. Adapting to trends while maintaining uniqueness is key to success.

“The art of turning videos into clips lies in creativity & strategic planning.”

• Creating trending challenges for engagement
• Incorporating popular memes in video clips
• Highlighting relevant hashtags for discoverability
• Developing engagement-driven content concepts
• Focusing on trending visual styles & effects

Building a Personal Brand through Clips

Clips can help establish & grow a personal brand. Consistency in content quality & aesthetics fosters recognition. Reflect on what makes your brand unique as a creator.

Define a niche & create tailored clips around it. Building a specific focus encourages audience loyalty. This specialization makes it easier to connect with your audience.

Engage with your brand’s community regularly. Foster discussion & solicit feedback on clips. Interaction strengthens connections & solidifies your presence as a creator.

• Highlighting brand values & beliefs through clips
• Encouraging audience participation in clip creation
• Utilizing storytelling to convey brand narratives
• Collaborating with like-minded creators
• Maintaining a consistent posting schedule for visibility

Final Thoughts on Crafting Effective Clips

Crafting clips requires intention & planning. Familiarize yourself with techniques to enhance creativity. By continuously evolving your approach, you can achieve greater success.

Explore various clip styles & editing techniques. Experiment & assess what engages your audience best. The journey of developing clips offers countless opportunities for growth.

Building a successful clip strategy takes time & effort. Be that as it may, the results can significantly boost engagement & broaden your reach. Embrace the challenge & enjoy the process as a creator.

 

Purchase From Official

Specification	How to Turn Videos into Clips	Feature A	Feature B	Feature C
Ease of Use	User-friendly interface	Moderate complexity	High complexity	Basic user interface
Supported Formats	MP4, MKV, AVI	MP4, FLV, MOV	AVI, WMV, MKV	MP4, AVI
Clip Length Limitation	No limitation	Up to 10 minutes	Up to 30 seconds	No limitation
Editing Tools	Trimming, splitting, merging	Trimming only	Basic cutting	Trimming, watermarking
Export Quality	Up to 4K	Up to 1080p	Up to 720p	Up to 4K
Audio Editing	Include audio tracks	No audio editing	Basic audio adjustment	Custom audio tracks
Speed Adjustment	Slow down or speed up	No speed control	Speed control	Slow down only
Support for Annotations	Yes, customizable	No support	Basic text overlays	Limited annotations
Mobile Compatibility	iOS & Android	Only iOS	Only Android	iOS, Android, & web
Collaboration Features	Multi-user support	No collaboration	Shared projects	Team access
Watermarking	Custom watermark option	No watermarking	Basic watermarking	Custom & text watermarking
Cloud Storage	Yes, integrated storage	No cloud support	Limited cloud storage	Full cloud support
Tutorials & Support	Extensive resources available	Limited help documents	Moderate video tutorials	In-depth tutorials & support
Price	Free with premium options	$9.99/month	$4.99 one-time	$12.99/month
System Requirements	Windows & Mac	Windows only	Mac only	Windows, Mac, & Linux
Updates	Regular updates	Infrequent updates	Quarterly updates	Annual updates
User Reviews	4.8/5 average	3.5/5 average	4.0/5 average	4.6/5 average
Social Media Integration	Direct sharing options	No integration	Basic sharing	Advanced sharing features
Customization	Highly customizable	No customization	Limited customization	Moderately customizable

 

 

Understanding Video Clips & Their Importance

Video clips are essential for creators. They help condense longer videos into captivating segments. These segments engage viewers more effectively. Creators can share highlights or emphasize specific moments. Clips can be used on multiple platforms, increasing reach & visibility. They attract attention quickly, making them valuable in the digital age.

Many platforms favor short, digestible content. Creating clips allows you to split long-form content into bite-sized pieces. This strategy increases chances of shares & views. Effectively promoting key messages becomes simpler with clips. Engaging shorter videos often encourage repeat views from the audience.

In my experience, I learned the value of clips firsthand. When I posted a series of clips from longer videos, engagement soared. The feedback amazed me. Users appreciated the concise messages & entertaining visuals.

Locating Video Footage for Clipping

Finding the right footage sets the foundation for great clips. Start with a well-planned video. Identify specific moments that resonate with your target audience. These moments can be funny, emotional, or informative. Key takes ensure that you keep viewers engaged. Tailor your content to your audience’s preferences.

Tools like video editing software enable efficient footage search. They often feature timeline functionality. This tool helps you browse through your footage rapidly. You can bookmark important moments for later use. Jot down timestamps to access your highlights easily.

Downloading videos from various platforms is another option. Be cautious & review copyright rules. Using content without permission can land you in trouble. Focus on original footage whenever possible to ensure compliance.

Essential Tools for Clipping Videos

Many tools assist in the process of creating clips. The correct software can streamline your workflow. Explore options like Adobe Premiere Pro, Final Cut Pro, & iMovie. Each provides unique features tailored for different experience levels & needs. User-friendly interfaces help beginners start easily.

Online tools, such as Clipchamp or Kapwing, allow quick editing. Browser-based solutions eliminate the need for downloads. You can edit files directly online. Upload your videos, edit them, & export your clips with just a few clicks.

Mobile applications also offer excellent solutions for on-the-go editing. Apps like InShot & Quik make clipping easy from your phone. Select your footage, apply transitions, & add music effortlessly. Each tool serves a different purpose, ensuring flexibility for all creators.

Step-by-Step: How to Clip a Video

1. Import Your Video

First, open your chosen editing software. Import the video you want to clip. Most software allows drag-&-drop functionality. This step ensures you have your source material ready for editing. Some systems may require specific video formats for better compatibility.

It’s crucial to ensure your video footage plays smoothly. Check for any glitches or issues before diving into clipping. If there are any errors, fix them immediately. This step saves time when focusing on creating your clips.

Familiarizing yourself with the software’s interface is vital. Spend a few minutes exploring the features. Understanding the timeline, toolbars, & options will ease your process.

2. Select the Desired Segment

Navigate to the part of the video you want to clip. Use the preview window to find specific moments. This step allows you to see which sections would work best. Focus on creating content that is valuable to your audience.

Once you find your desired segment, define the start & end points. Most software provides precise settings for accuracy. This precision ensures that your clip remains focused & relevant. Avoid unnecessary fluff that may distract viewers from the main content.

Make sure to watch the selected segment a few times. Reviewing helps confirm that the chosen section is engaging. If it doesn’t resonate, consider adjusting the section to better meet audience needs.

3. Cut & Export the Clip

After defining the segment, proceed to cut the clip. Utilize the cutting or trimming tools provided by your software. These tools allow you to remove unwanted footage easily. Ensure that the transitions remain smooth after cutting.

Once you finalize your clip, it’s time to export. Select the desired format based on the platforms you plan to use. Formats like MP4 or MOV are popular choices among creators. Adjusting the resolution can also enhance video quality.

Check the exported clip for any discrepancies. Play it back & confirm that it retains the essence of the original footage. This review is essential to ensure quality before sharing.

Adding Music & Effects to Enhance Clips

Adding music elevates the emotional impact of video clips. Background tracks create atmosphere. They can transform a mundane clip into something captivating. Many software applications come with a stock music library.

When selecting music, ensure it fits the mood of your clip. Use upbeat tracks for fun clips, & softer tunes for emotional moments. Pay attention to copyright regulations regarding the use of music. Consider royalty-free music options if you’re unsure.

Sound effects can also enhance visual impact. Incorporate effects that emphasize key moments in your clip. For instance, adding a sound effect during a punchline can make it more humorous. Choose effects that maintain harmony with your chosen music.

Incorporating Text & Graphics into Clips

Using text overlays is a great way to highlight crucial points. Adding titles or captions provides clarity. They can pinpoint highlights or quotes. This addition enhances viewer understanding. Ensure your text is readable, using contrasting colors.

Graphics can enrich visuals significantly. Use logos or branded graphics. These elements reinforce your brand identity within your content. Incorporating consistent branding helps viewers recognize your style.

Make sure to position text & graphics thoughtfully. They should not obstruct critical parts of your video. Testing different placements ensures a polished final product.

Optimizing Clips for Various Platforms

When sharing clips, consider optimizing for specific platforms. Different platforms have varying video requirements. Tailor your clips to suit these standards for enhanced visibility. For example, Instagram favors square formats, while YouTube prefers widescreen.

Each platform has unique audience preferences & engagement times. Understanding these intricacies can significantly affect your reach. Monitor analytics on each platform to adjust strategies accordingly.

Incorporate appropriate hashtags & captions as well. Well-structured captions enhance discovery. Hashtags help boost visibility in crowded feeds, allowing clips to reach broader audiences.

Scheduling & Sharing Your Clips

Once optimized, it’s time to share your clips. Utilize social media scheduling tools. Platforms like Buffer or Hootsuite enable automated sharing. Scheduling ensures your content goes live at optimal times for engagement.

Consider creating a content calendar. This strategy organizes your posting schedule. Ensure your clips align with the content theme across various platforms. Consistency is key to building an engaged audience.

Leverage stories or highlight features on platforms. Using them ensures your clips get additional exposure. Engage with viewers by responding to comments or feedback on your posts.

Analyzing Performance of Your Video Clips

After sharing clips, monitoring their performance is fundamental. Analyze metrics on views, engagement rates, & shares. Most platforms offer detailed analytics tools that aid in this process. Gathering data informs future content strategies effectively.

Make necessary adjustments based on insights. If certain clips perform better than others, identify key factors. These could include video length, subject matter, or timing of the post. Use successful elements as templates for future clips.

Engagement can directly inform your content approach. Pay attention to the kind of comments & shares your clips receive. This feedback can guide improvements & adjustments moving forward.

Creating a Workflow for Efficient Clipping

A smooth workflow enhances your clipping efficiency. Start by defining a clear filming process. Incorporate specific setups that highlight stronger content. Recognizing what works for you streamlines the editing phase significantly.

Organize your footage systematically. Use folders or tags to categorize videos. Ensuring that footage is easily accessible simplifies the editing process. A cohesive structure will save you valuable time.

Consider setting specific times for clipping. Establishing a routine helps maintain productivity. Sticking to a schedule can instill discipline & foster creativity in the long run.

Understanding Copyright & Fair Use in Clipping

Navigating copyright can be tricky. Understanding fair use is crucial for creators. Clips should not violate intellectual property rights without permission. When in doubt, always seek permission for using another person’s work.

Create original content whenever possible. If you choose to use external footage, ensure it falls under fair use guidelines. This process protects you from potential legal ramifications in the long term.

Document usage rights for your clips. Keep records of permissions & agreements in a secure location. This step provides clarity on legalities & ensures you remain compliant with existing regulations.

Building a Community Through Clipped Content

Using clips fosters community building. Engage your audience through personalized content. Encourage viewers to share their thoughts or experiences related to your clips. This interaction creates a loyal fan base.

Host discussions around your clips. Utilize polls or questions to gauge audience interest. Doing this creates a dialogue that resonates with viewers. Constructive feedback strengthens connections over time.

Incentivize sharing through giveaways or contests. These initiatives can encourage viewers to engage with & distribute your content. Increasing your reach can significantly expand your audience through community collaboration.

Exploring Trends in Video Clipping

Staying updated with trends is beneficial. Trends can impact how clips perform online. Explore trending formats, styles, or themes that resonate with viewers. Try integrating these current trends into your clips strategically.

Follow industry leaders & join relevant niche communities. Engaging with peers will provide exposure to emerging techniques. Sharing insights encourages innovation & growth among creators.

Embrace experimentation. Sometimes a unique approach can capture significant interest. Engaging with fresh styles keeps your content exciting & relevant in saturated markets.

Step	Task	Tool
1	Import Video	Editing Software
2	Select Segment	Preview Window
3	Cut & Export	Export Options

Final Thoughts on Clipping Videos

When approaching video clipping, embrace efficiency. Implement smooth workflows & tools that suit your needs. Building a consistent & organized system will enhance productivity.

Explore communities or platforms for support. Engaging with fellow creators can accelerate your growth. There’s significant value in sharing experiences & tips.

Continue honing your clipping skills. The world of digital content is ever-evolving. Stay adaptable & passionate about crafting compelling video clips.

Platform	Video Format	Optimal Length
Instagram	Square	30 seconds
YouTube	Widescreen	1-3 minutes
TikTok	Vertical	15-60 seconds

Resources for Further Learning

Several resources can enhance your knowledge about clipping videos. YouTube tutorials can guide software-specific functionalities. Consider online courses that focus on video editing.

Books & articles also provide valuable insights on trends & techniques. Regularly engage with these materials to keep your skills sharp. Seek out expert blogs for an array of advanced tips.

Networking can open doors to mentorship opportunities. Collaborating with experienced creators allows you to learn directly. Explore platforms where creatives converge & build lasting relationships.

Resource Type	Example	Benefit
Video Tutorials	YouTube	Visual Learning
Online Course	Skillshare	Systematic Training
Expert Blogs	VideoMaker	Latest Trends

 

 

What tools do I need to turn videos into clips?

To turn videos into clips, you will need a **video editing software** or **app**. Popular options include **Adobe Premiere Pro**, **Final Cut Pro**, **iMovie**, & various online tools like **Clipchamp** or **WeVideo**.

 

How do I import a video into the editing software?

Importing a video varies by software, but generally, you can do this by selecting the **import** or **upload** option in the menu & choosing the video file from your computer or device’s storage.

 

What is the process for selecting a clip from a video?

After importing the video, drag it to the **timeline**. You can then use the **trim** or **cut** tools to select the specific duration you want to keep as a clip. Adjust the start & end points to finalize your selection.

 

How can I export my video clip after editing?

Once you have made your edits, look for an **export** or **render** option in the menu. Choose your desired file format (such as MP4) & resolution, then click to save your new clip to your device.

 

Can I add effects or transitions to my video clips?

Yes, most editing software allows you to add **effects** or **transitions**. Explore the options available in the **effects** or **transitions** tab, & simply drag them onto the desired clip in your timeline.

 

What file formats can I use for my video clips?

Common file formats for video clips include **MP4**, **MOV**, **AVI**, & **WMV**. Select the format that best suits your intended platform for sharing or uploading.

 

How do I ensure high quality in my exported clips?

To ensure high quality, select a higher **resolution** & **bitrate** when exporting. If your software allows, choose settings optimized for the platform where you plan to share the clip, such as **YouTube** or **Instagram**.

 

Is there a way to trim videos without software?

Yes, several online platforms allow you to trim videos without downloading software. Websites like **Kapwing** or **Online Video Cutter** let you upload a video, select the portion you want, & download the trimmed clip.

 

Can I turn live streams into clips?

Absolutely! After finishing a **live stream**, you can download the recorded video & use the same editing process to turn parts of it into clips.

 

How can I share my video clips after creating them?

Sharing your video clips can be done through various platforms like **YouTube**, **Instagram**, **Facebook**, or through direct file sharing methods such as email or cloud storage services like **Google Drive**.

Purchase From Official

Conclusion

Turning your videos into clips is a fantastic way to engage your audience & share key moments. By following this simple step-by-step guide, you can easily create & edit clips that highlight the best parts of your content. Remember, keep it concise & focused! With tools available today, making video clips is more accessible than ever. Don’t forget to share your clips on social media to reach a wider audience. So grab your editing software, pull out those exciting highlights, & start transforming your long videos into captivating clips that resonate with viewers! Happy editing!
Purchase From Official